A 2015 survey by Capterra of 400 point-of-sale buyers and users revealed that 44 percent use mobile point-of-sale systems. Of those users, 79 percent are small to medium-sized businesses with annual sales below $10 million.
When asked about the devices used to power these mobile point-of-sale solutions, about 35 percent preferred an iPad tablet, while 10 percent used a different brand of tablet. It’s clear from these adoption rates that many business owners are jumping into the tablet point-of-sale market. Here’s why:
Lower startup costs
Small-business owners can be much more price-conscious than larger organizations, especially as the business is getting off the ground. That’s why a tablet point-of-sale solution trumps a traditional fixed system.
Tablets usually carry a smaller price tag and often require little more than a stand, a barcode scanner, a cash drawer, and a wireless printer to complete the package.
Because of greater familiarity with mobile devices like tablets and phones, most employees master a tablet point-of-sale solution more quickly than a traditional one. Customers often have an easier time, too.
For small-business owners, less time spent training employees and managers—and getting themselves up to speed—means more time spent increasing sales and attracting customers.
Secure card processing
As data breaches continue to make headlines, business owners want secure solutions for credit card processing. Tablet point-of-sale systems meet the challenge.
These mobile point-of-sale solutions encrypt credit card data and avoid storing sensitive information on the device. The most secure systems also give users several different ways to limit unauthorized access to point-of-sale hardware, including passcodes and time delays.
More customer engagement tools
One of the biggest drawbacks of a traditional point-of-sale solution is the limited information gained about a customer during the transaction. Not so with many tablets.
These devices can open up an online connection with electronic receipts, enhance loyalty programs by reminding customers about pending rewards, and extend discounts and coupons based on buying behavior.
Powerful back-end features
You might not expect it, but tablet point-of-sale solutions can be configured for advanced inventory control, loyalty programs, email marketing, direct ordering for restaurants, and shipping integration. The devices offer employee management features like time tracking, tip and commission reconciliation, and payroll integration.
Most include dashboards for reports and marketing activities, giving business owners clear insights into customer buying behavior and sales history. Customizable reports guide merchants when inventory dips, ensuring out-of-stocks won’t occur.
Ease of use, accessibility, and simplicity plus the cool factor mean that you’re likely to see more and more of your customers asking for tablet point-of-sale solutions.
What key benefits are your customers looking for in a tablet point-of-sale solution?