As of June 2016, Visa estimates there are more than 326 million chip cards in circulation. That’s more than one card for each of the 325 million people living in the United States.
While the number of chip cards issued in the nine months following the EMV transition climbed 81 percent, merchant adoption of EMV-compliant terminals still lags behind. That delay signals a continuing opportunity for value-added resellerslike you.
Merchants need card readers that are EMV-ready, and they need point-of-sale software solutions to integrate these upgrades into the system. Here are three EMV-compliant solutions you can recommend to clients:
EMV-ready card readers with near-field communication (NFC) technology
While using a smartphone to pay at the register hasn’t yet reached a critical mass of American consumers, the numbers are rising. That’s in part because of mobile wallet technology.
Depending on their brand of mobile phone, consumers can choose from Apple Pay, Android Pay, Samsung Pay, and Google Wallet and then enter credit card information via a secure app. When it comes time to pay, the customer taps or waves the phone on an NFC-enabled point-of-sale device.
For merchants planning to upgrade point-of-sale terminals to handle chip cards, adding NFC can also be an option. Many of the EMV-compliant card readers in today’s market also include NFC-capable technology. Business owners can offer customers more payment choices while providing the latest in card security.
EMV-capable mobile point-of-sale devices
Mobile point-of-sale technology is on the most-wanted list for many business owners. That’s because the mobile devices can speed checkouts; personalize service; and increase the average check size for restaurants, retail stores, and service businesses of all sizes.
The good news for merchants? These portable devices are EMV-compliant, connect wirelessly with tablets or smartphones from a variety of platforms, and handle chip cards and magnetic-stripe cards, along with mobile wallet payments.
EMV-compliant terminals with video display
Not every merchant needs or wants video display capabilities at the point of sale, but for those that do, the options are expanding. Designed to deliver a high-resolution video experience to consumers, these EMV-ready card readers allow merchants to showcase current brand promotions during checkout.
The touch-screen units can incorporate backlit keypads that meet ADA-compliance standards. LED lights point customers to the EMV card slot, allowing for operation in low-light environments.
Many of these units also offer the option of electronic payment signatures using either the touch screen or a pen-like stylus. In addition to payment signatures, businesses can also configure the device to accept signatures for warranty programs, contracts, and other program enrollments.
As you work with customers on upgrades at the point of sale, consider adding these EMV-compliant solutions to your arsenal.
What EMV-compliant point-of-sale solutions are your customers asking for most frequently?