As you set your point-of-sale (POS) sales priorities for 2017, you may not be sure where to focus your energy. POS technology faces continual changes, including security enhancements, added mobility, and a host of new vendors vying for attention.
Looking at today’s marketplace, you’ll see many options at every price, as well as new entrants in mobile POS (mPOS), software as a service, and hardware as a service. That means it’s a great time for you to help your clients find the solution that best fits both their business and their budget.
Here are three POS sales opportunities that will benefit both you and your clients in 2017:
EMV upgrades at the POS
As 2017 approaches, EMV should continue to occupy a large part of your sales strategy. That’s because many merchants that have been sitting on the sidelines during the EMV transition will be looking for help.
Upgrading POS systems to handle chip transactions means replacing card readers, ensuring software compatibility, and considering potential add-ons like mPOS devices or mobile wallet technology. You can also recommend audits to assess wireless connectivity and PCI compliance.
Remember: Business owners without EMV-ready technology at the POS risk added fraud liability, loss of customer confidence, and the potential for costly data breaches. While most of the Tier 1 retailers have already upgraded to EMV, many small to medium-sized businesses have not.
Like EMV upgrades, businesses of all sizes and from many different verticals can benefit from mobile capabilities. mPOS moves employees away from the cash register, busting lines and enabling more personalized service throughout the store. Mobility handles card processing at special events, trade shows, and festivals while giving business owners improved inventory control.
Merchants with an existing POS solution can add mobile devices to serve more customers during peak hours or to give those customers more flexibility when ordering and paying.
Another option for business owners is to move to a completely wireless POS system. That means complementing tablets and smartphones with wireless printers, portable cash drawers, and software accessed via the cloud.
Updating a POS system often means evaluating the current infrastructure and operating environment and recommending needed changes. Here’s where you can help:
- Wireless audits: Merchants planning to add mPOS must have a network that covers the store completely and that has enough bandwidth to handle payment transactions. Without this infrastructure in place, customer satisfaction will suffer, and employee frustration will rise.
- PCI compliance: Updating or adding new POS hardware or software always requires a review of PCI compliance. That’s because new equipment can cause more systems to move “in scope” for PCI compliance purposes.
Completing these audits before clients add or upgrade POS systems saves time and money and ensures the new equipment will perform at the highest level.
The new POS sales year is almost here. Are you ready?
What POS sales opportunities do you plan to focus on in 2017?