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The 5 pillars of digital network success

January 16, 2017

To meet your customers’ IZATION transformation requirements, build their IT networks on a Cisco DNA foundation.

If your clients are going to reach their full IZATION potential, they must become nimbler, reduce their business costs and complexity, and increase their responsiveness to their customers and markets. And adding an extra challenge to these goals is the digital explosion, which is predicted to grow 50-fold from 2010 to 2020, according to IDC, reaching 40 zettabytes (ZB).

Cisco Digital Network Architecture (DNA) is a philosophy that was built with these business goals—and the expanding digital universe—in mind. It encompasses the IZATION concepts of digitization, mobilization, securitization and globalization, and it’s based on the following five pillars:

Workforce experience. Eighty-one percent of CEOs believe that mobility is strategic to their businesses, whether for improving the workforce experience or customer engagement. To remain engaged and productive, workers need seamless mobility and access to the latest collaboration tools, so they can be more creative, conscientious and productive.

Customer experience. A superior customer experience translates to revenue growth and the opposite holds true, too. Cisco research found that 70% of customers who left a company said it wasn’t due to bad products, but poor customer experience. Moreover, customer experience leaders have 10% more loyal customers above industry average.

Branch agility. A digital business can bring up branch locations faster, support HD video and media apps on more devices and keep costs down with simplified branch management. All these things contribute to a better experience for branch employees and customers, including productivity improvements, reduced risks and faster responses to business needs.  

Security. The old networking paradigm of layering in security at the endpoints—which primarily comprised firewalls and PC workstations—is insufficient in the digital age. In today’s world, the “computer” is oftentimes a personal tablet or smartphone and the firewall must be configured to enable a host of cloud services, such as Salesforce.com, Dropbox, personal email and social media, just to name a few. To secure the digital network, security must be built into the network fabric. Cisco DNA accomplishes this through an open, extensible and software-driven network.

IoT (Internet of Things). IDC forecasts there will be as many as 30 billion IoT devices by 2020. The digital network will play a key role in enabling and managing this huge increase in network traffic and ensuring end-to-end IoT device and data security.

Cisco DNA’s services-centric network architecture allows channel partners to innovate faster, reduce costs and complexity, lower risk and meet compliance requirements. A key component in these outcomes is intelligence, including the ability to identify an asset’s location, interpret data and withdraw analytics. Cisco DNA’s intelligence also provides an understanding of how things are behaving, which enables the right information to be relayed to the user, all while entirely connected to the cloud.

The digital transformation is happening now, and it represents a multibillion-dollar opportunity for the IT channel. By partnering with Cisco and Ingram Micro, channel partners can gain the expertise needed to evolve their sales conversations and technology implementations and prepare their customers for the IZATION transformation. Click here to learn more about IZATION and to help your customers get ready.