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Lifecycle Advantage: a better customer experience is within your reach

Take the guesswork and inconsistency out of customer engagements with Cisco Lifecycle Advantage.

July 05, 2022

Lifecycle Advantage: a better customer experience is within your reach
In today’s hypercompetitive world, closing deals is no longer the end game—it’s about actively managing your customers after the sale and continuing to nurture the relationship. Studies show that solution providers with a customer success practice experience 2.5x higher software growth, and those with adoption services triple their renewal rates. Unfortunately, the opposite is also true: a report from Salesforce Research found that 57% of survey respondents stopped buying from a company because a competitor provided a better experience.
 
But trying to manually keep track of all the customer touchpoints and follow-ups can be overwhelming, leading to inconsistencies and poor results.
 
Cisco has been adapting to the changing market by focusing on what customers want and making the customer experience a top priority throughout the entire lifecycle. A few years ago, it launched the Lifecycle Advantage program, which combines analytics, automation and personalized content to enable partners to nurture adoption and customer success.
 
How Lifecycle Advantage works
 
With Lifecycle Advantage, partners can gain digital capabilities and automatically send cobranded email campaigns that address every stage of the post-sales journey. Partners can also use data and analytics to simplify software and service renewals and more easily predict and anticipate customers’ needs and address them proactively.
 
By contacting customers with relevant information about solutions they own at the appropriate time, they’re more likely to realize the full value of their investment and become more loyal. Automated notifications include:
 
  • A second chance at attaching services
  • Onboarding information
  • Adoption of key features they may not be using
  • Recommendations for additional solutions that are relevant to them
  • Reminders of expiring contracts and subscriptions
  • Refresh notifications when products near end of life
Together, we engage customers with the right message at the right time—whether that’s assisting adoption, simplifying renewals or upselling to higher-value solutions.
 
Try it for yourself and see why partners who use Lifecycle Advantage typically experience double-digit increases in their customer renewal rates.
 
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