“Earning Cisco’s global award for Innovator of the Year is a big win for Ingram Micro and a direct result of the hard work, dedication and expertise within our organization,” said Johnson. “Our goal is to serve as an indispensable resource to our channel partners. This annual award from Cisco is a testimony to the success of our team on a national, regional and global basis.”
The IZATION effect resonates with partners and their customers
Ingram Micro recognized the transformative opportunity that Cisco’s digitalization strategy could bring to channel partners. Building upon the digitalization concept, it created the IZATION campaign, which included a dedicated website that housed assessment tools, educational content and an e-book.
Ingram Micro’s IZATION effect educates and empowers partners on how to accelerate business and capitalize on today’s digital opportunities to create a dynamic customer experience. Through a fully formulated year-long digital campaign, Ingram Micro brought digitalization to the forefront of its partners’ minds and was instrumental in driving nearly $100 million in incremental revenue for 2017.
The Cisco Marketing Velocity Innovator of the Year award reflects the top-performing marketing partners across the globe. All award recipients are selected by a group of Cisco partner regional leaders and executives.
More than 250 partners from Cisco’s ecosystem of partners representing more than 1,000 companies worldwide from more than 75 countries attend Cisco Marketing Velocity each year.