Kirk Robinson, chief country officer for the U.S. at Ingram Micro, shared with attendees that Ingram Micro has invested $500 million over the past 10 years in cloud initiatives, which has included six company acquisitions as well as an alliance with CenturyLink to offer hosted private cloud services to the channel. Paul Bay, Ingram Micro executive VP and chief executive, encouraged attendees to view Ingram Micro not as their distributor, but as their business partner. “Look at us as a $45 billion extension of your business,” he added.
The company also announced the launch of its new digital marketing program, Ingram Micro Partner Connect, which is designed to enable channel partners to establish meaningful digital presence for their brands. The new program simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service, and it’s available to channel partners in the U.S. and Canada.
Cisco partners can originate and track orders on an Ingram Micro portal
Jeff Sharritts, senior vice president for the Americas sales organization at Cisco, told conference attendees that the approach most channel partners have relied on to gain and retain customers needs to change. For instance, instead of waiting for a customer to upgrade a switch every three years, software-enabled devices can be updated multiple times a year with new functionality. During his keynote presentation, Sharritts announced a joint relationship between Cisco and Ingram Micro that will enable Cisco partners to originate orders, make order changes and track Cisco products and services via Ingram Micro’s Partner Now portal.
Sharritts said the focus is now on multicloud computing, networking, data management, security and providing a superior customer experience. In terms of the cloud, he said the channel plays a critical role in activating software as a service (SaaS) licensing and then making sure more of those licenses are consumed over time.
Partners learn about Cisco Simple IT through augmented reality
At the event, Cisco educated and entertained hundreds of partners with a special Snapchat filter that unlocked various augmented reality (AR) experiences. For example, when users smiled at their phone screen, the filter enhanced the size of their eyes and mouth by 25% making them look happier. At the same time, butterflies appeared and surrounded their screen. A few moments later, all the butterflies except one flew away and the tagline “Follow me to Simple IT. Cisco makes IT simple.” appeared in front of the user.
For more information or any questions related to the Ingram Micro ONE event, contact Bobby Young, technology consultant at Ingram Micro.