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Don’t Underestimate Sales Opportunities in the Secondary Market

July 17, 2017

Don’t Underestimate Sales Opportunities in the Secondary Market

As this scenario plays out across millions of businesses across the country, it’s easy to understand how the IT “secondary market” has emerged, filling a much-needed niche. Cisco recently responded to this trend by revamping its CCRE (Cisco Certified Refurbished Equipment) program and rebranding it Cisco Refresh. Part of the upgrade included 500 additional products added to the portfolio, taking the total inventory to nearly 4,000 offerings from all technology areas, including switching, routing, wireless, IP telephony, security, and other advanced technologies.

Products available through Cisco Refresh are remanufactured and certified, which distinguishes them from “grey market” products, which often come “as is.” They include all critical engineering upgrades and standard accessories, come with the same Cisco warranties and support service as new products, and are eligible for leasing and financing offers available through Cisco Capital. Additionally, partners can include value-added services with Cisco Refresh products, providing a complete solution to best address customers’ needs. Cisco Refresh products are ideal as a standalone solution when specific parts and quantities are needed; however, their value is even greater when blended in a solution with new Cisco equipment.

As an authorized premier Cisco distributor, Ingram Micro maintains a large inventory of older and end-of-sales Cisco models needed to maintain installed network configurations or to optimize IT resources between planned migrations or upgrades. Additionally, customers with corporate “green” requirements may prefer purchasing remanufactured equipment, which extends the lifecycle of the equipment and helps keep electronic equipment out of landfills.

Ingram Micro partners who opt for Cisco Refresh hardware also will have access to 1 Click Tool (1CT) availability, which makes it easy to blend a customer’s bill of materials and identify the right discount to close the deal. The tool also introduces “Watch List,” a new feature that allows partners to track part numbers and automatically be notified when these parts become available.

Learn more about Cisco Refresh and other Cisco and Ingram Micro offerings by visiting our Cisco Showcase on IngramMicro.com.