Cisco has made several updates to its software sales model to simplify the way customers consume software and to help facilitate digital transformations. One example is Cisco Enterprise Agreement (EA), a single, simple agreement that lets customers use the products and services they need today, then scale and add additional capabilities as they grow—simply and without penalty.
Eliminate retroactive software license penalties
The Cisco EA is designed to encourage customers to grow by providing multi-suite discounting of up to 20% along with a “True Forward” provision. Unlike the traditional billing model used by most software vendors, which entails a periodic review of customer software usage and retroactive billing for overuse, Cisco’s True Forward provision eliminates this penalty. Instead, the customer’s contract is revised at the beginning of its next billing period. And, to provide customers with visibility, Cisco EA also includes access to an online portal that lets customers see what software has been purchased, has been deployed and is due for renewal.
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