Cheryl Thompson, senior technology consultant, Ingram Micro, works with partners every day to enable them to expand into new markets and complement existing offerings with industryleading products and services. As solution providers and their customers face intense market disruption, Thompson discusses what Ingram Micro’s Partner Technical Enablement (PTE) and its long list of benefits, including a 20-percent ROI year over year.
What separates Ingram Micro's PTE program from others?
We provide a holistic approach toward solution selling. We have vendor, manufacturer and industry experts on the same team, working together to create an end-to-end solution for professional services and enablement. We’re unique in that our 38 reps have a total of more than 600 years of experience in the IT industry. The team has more than 590 industry certifications and conducts 4,500 consultative partner engagements annually.
Why is technical expertise more important than ever before?
Data centers and the IT industry are more complex and harder to navigate. We provide partners with a simple, GPS-like process to help them navigate the complexity and be more successful in today’s digital economy.
How quickly will partners start seeing the benefits of the PTE program?
After we engage with partners and provide training to get them authorized and certified to sell a solution, or help them with product positioning or building a pipeline, they’ll start realizing the benefits immediately. The ROI is typically three months or less, and we have seen partners grow 20 percent year over year as a result of engaging with our technical expertise.
What types of partners will get the most benefit out of this program?
Solution providers who want continued business longevity and want to grow revenue for the long term are the perfect candidates. The program isn’t for business owners looking for early exits.
What's the first step to get started?
It’s easy. Go to ingrammicroplaybook.com/pte to get more information and contacts.