No matter how much the tech world evolves, as humans, we will always need relationships.
Even as an IT service provider, Ingram Micro recognizes the value of face-to-face interaction. Talking to someone over email or even video conference does not have the same magnitude as in person.
That’s why Ingram Micro established the ONE event
Ingram Micro’s director of event marketing and partner communities, Holly Niedzielski
, sits down with us to answer all our questions about this one-of-a-kind conference.
Let’s take a closer look at Holly’s podcast talking points
Ingram Micro partners with myriads of organizations. These partnerships resulted in up to 1,500 events a year. So, instead of adding one more event to our calendars, Holly and the event team combined four or five smaller events into one comprehensive conference.
By hosting the ONE event
, Ingram Micro is able to showcase its vast ecosystem. Better yet, it gives partners a chance to meet face-to-face, creating even stronger relationships under the Ingram Micro roof.
The importance of in-person events
It’s much easier to get to know someone when they’re right in front of you. The ONE event fosters trust between partners because it’s more comfortable buying from a vendor face-to-face than over the phone or chatbot.
“People buy from people.” –
Moreover, Ingram Micro partners are spread so far and wide that four other regions have started their own ONE events. All around the world, relationships are essential to growth.
In-person events are the perfect place to connect and build long-lasting business relationships.
A one-stop shop
Holly emphasizes the value that she and the rest of the Ingram Micro team puts into post-event surveys. Throughout the years that the ONE event has taken place, Holly has found that attendees want information on more than just IT.
That’s why the ONE event covers topics related to:
"All the vendor conferences that you probably would've gone to are going to be at the ONE event." –
- Sales and compensation
- Human resources
- Increasing your pipeline
Because Ingram Micro takes participant feedback to heart, they’re comfortable expanding the ONE event into a comprehensive business experience. Giving participants the most possible value has shown its ROI in the form of 2,500 unique partners attending the event globally.
ONE event 2019
If you’re interested in attending this one-of-a-kind conference, contact your Ingram Micro sales rep for an invitation.
This year’s North American event will be taking place in the Denver Gaylord Rockies from Nov.18 to 21.
For more information, click here
Follow Holly Niedzielski on LinkedIn.
More information about Ingram Micro ONE here