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Unpacking the newest stage of color laser devices

February 16, 2023

Unpacking the newest stage of color laser devices

Industry analysts are forecasting growth within MFP (multifunction peripheral) page speed, and Brother is on the cusp of those predictions.
Devaughn Bittle and Patrick Cash speak with Jennifer Smith, senior channel marketing manager—U.S. distribution at Brother, to learn about what’s next in MFP devices and how that impacts SMBs.
They discuss:
  • The next wave of color laser devices
  • Partnering with Brother as an SMB
  • How to target expiring leasing contracts

The next wave of color laser devices

 Many workers are back in-office and looking for high-quality devices that are reliable and aligned with their needs—Brother can fill that gap without extreme expenses.
“Our new color laser products are for the enterprise work environment,” Jennifer shares. “It's an exciting time for us because we've had the small office, home office, work-from-home color laser devices, the S&P COVID laser devices and now we’ve expanded.”
These new enterprise devices have higher print volume engines that can handle larger-size workgroups while maintaining a compact footprint and an ultra-low cost per page. They are Brother's fastest color laser devices at 42 pages per minute.

Partnering with Brother as an SMB

 As a brick-and-mortar SMB, the opportunity for profit is sizable when considering the demand across enterprise-level organizations.
“Where we are today, it's a great opportunity for resellers to work with their existing customers or find new customers and say, ‘let's assess your fleet of printers,’” Jennifer explains. “There's an opportunity to replace some of these devices with Brother's new color laser enterprise devices with a smaller compact footprint.”
Brother’s a4 color laser devices offer as low of a total cost of ownership as large a3 products and allow for increased savings over the years.
Becoming an authorized partner with Brother is a surefire way to gain traction in sales and customer loyalty. If you’re not already a partner, you can learn more at Brother-USA.com.

How to target expiring leasing contracts

 The first step for honing in on expiring contracts is determining who the best point of contact is at the relevant organization—who owns the decision?
“Asking the right questions to the right people at the organization is key,” Jennifer explains. “And when you find out something is coming off of a lease contract, it's important to sit down and show them the assessment, the low total cost of ownership and the savings over a three to six-year period.”
Generating independent leads can also earn results. Whether through emails, social media or wherever the audience is, sending out content that aligns with that market is a solid first step.
Brother also provides support via marketing materials that speak to the relevant opportunity.
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