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The only constant is change with SMB

July 07, 2021

The only constant is change with SMB
 
powered by Sounder


Obviously, the COVID-19 pandemic has impacted everybody.

But we’ve all read enough posts and listened to enough podcasts about “how the pandemic has changed everything” or “what the pandemic taught our business.” So we’re not going to focus on the pandemic.

We are going to talk to two people who have a wealth of experience in leading small and midsize businesses through change, regardless of the kind.
 
In this episode of B2B Tech Talk, we spoke with Bill Blum and Michael Coopersmith. Bill is the president of Alpine Business Systems, and Michael is the owner of Integrated Technology Systems. We talked about:
 
  • How they are constantly evaluating their business strategies to position themselves for growth
  • The best (and worst) business advice they ever received
  • What made them jump in and join the SMB Alliance
  • Where they see technology going in the next year
 

Staying up on change

“The only thing I know that is constant in the IT world is change.”


This is what Michael had to say, and we could not agree more. In a world that seems to be moving at a breakneck speed, it does seem that the technology landscape is moving faster than anybody can keep up with it.
 
How do businesses, specifically small and midsize businesses, keep up with change?
 
According to Michael, as you mature in your business, you end up having to make less changes. Where you once had to shift and pivot quickly because a particular system or asset wasn’t working the way it needed to, as you mature you can become more confident in your systems.
 
But as Bill reminded us, trust your gut.
 
“The most important thing is to listen to your gut AFTER you get a lot of input.”

Recognize that you don’t know everything and probably need more information than you think you need. Get as much information as possible from every source possible, and then go with your gut.
 


The good, the bad and the in between

The business world is filled with a lot of advice.

And both Bill and Michael agreed on the best advice they’ve ever been given. Advice that has kept them on track and made them who they are today:
 
It’s all about the numbers.
 
You can fudge a lot of things. You can “go with your gut” on a lot of things. But one thing that has no wiggle room, no gray area, is the numbers. You’re either profitable or you aren’t. You’re either able to make payroll, or you aren’t.

Structure your business around profitability, because as fun as the work may be, if you can’t feed your family, or your employees can’t feed their families, then what are you even doing?
 
Make sure you listen to the whole show for details around their involvement in the SMB Alliance, why they decided to join and their technology predictions for the future.