If you’re like most people, whenever a new iteration of a product comes to market, it can be tempting to write it off as a minor improvement. Really, how much different can a product be in the span of 12 to 18 months?
But in the case of Intel’s 12th Gen Core Processor, it’s light years ahead of the previous iteration, the 11th Gen. So before you write it off as a minor improvement on an already existing product, take a second look.
On this episode of B2B Tech Talk, we chat with Intel's David Bradshaw about their newest innovation.
Some things we discussed:
- The 3 primary groups of buyers that Intel has in mind when innovating
- Why the 12th Gen is such a huge leap forward from the 11th Gen
- Why users shouldn’t wait for the 13th Gen
- Where he sees technology going in the next year
The three buyers
With this newest iteration of Intel’s massively powerful processor, there are three primary groups of buyers that are going to want to target this product, although it will be highly beneficial to any user.
1. The Enthusiast
There are millions of people out there who are hobbyists. They’re not satisfied with an out-of-the-box computer. They want to be able to tinker, customize and stretch the performance of their PC to the absolute limits.
These are typically the folks that you’ll see on YouTube pouring liquid nitrogen into their machines to be able to overclock the PC to the absolute maximum capability. They’re looking for the absolute top-of-the-line performance in every aspect.
2. The Creator
The creators use their PC as a tool. Whether they’re videographers, photographers, graphic designers or something else, they want to be able to handle incredibly heavy loads of computing power simultaneously. And so the ability to multitask is of utmost importance to them.
3. The Gamer
PC gaming has outpaced the demand for console gaming. Much like the enthusiasts and creators, gamers want customizable performance and the ability to multitask a lot of different things all at once, such as gaming and live-streaming.
How 12th Gen can help
In a few words: hybrid performance.
Whereas the 11th Gen Core had 8 cores, the 12th Gen has 16. Of the 16 cores, 8 of them are performance cores that will handle the incredibly complex and heavy loads of gaming, editing and more. The other 8 are efficient cores. They’re going to be handling background things like email, virus detection and more.
And layered over the top is Intel’s new Thread Director.
The Thread Director will look at what app is running and automatically direct processing to whichever core is best suited for that particular need. Running an incredibly high frame rate video game? Performance core. Writing emails? Efficient core.
There’s so much more to know about the latest offering from Intel, so be sure to check out the full interview to learn more about the 12th Gen Core Processor.
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