Today, every company is experiencing some kind of digital transformation. Businesses that want to maintain relevancy are integrating tech into their business models to increase efficiency and improve customer experience.
Wouldn’t it be nice if digital transformation made things at your company simpler, too?
On this episode of B2B Tech Talk live from Ingram Micro’s ONE event
, guest host Logan Lyles (Sweet Fish Media
) meets up with Peter Graber
, executive director of advanced solutions at Cisco at Ingram Micro
, and Craig Cieplinski
, the director of partner operations at Cisco
- Why embracing digital transformation is essential to your business
- How to use automation to simplify digital transformation
- Why customer success should be the driving force of digital transformation
"Every company today, including Ingram Micro, is going through some digital transformation." - Peter Graber
Embracing digital transformation in your business
Technology is evolving faster than ever, and businesses need to be ready for the change that evolution is producing.
Implementing faster and more secure tech is no longer an option for companies. It’s a requirement to survive in the marketplace. Customers want to know that their service providers are taking all the necessary steps to keep their information secure while also accessible.
To stay ahead of trends and competitors, your company needs to embrace new technologies and use them to solve problems. Craig explains that it’s essential to design the right IT infrastructure—whether it be on the cloud or otherwise—to successfully meet modern-day business objectives.
"IT must embrace these digital transformations." - Craig Cieplinski
Using automation to simplify digital transformation
At Ingram Micro, we use automation to help partners with transactions. By integrating automation, partners have instant access to order status, creating their own quotes, and turning quotes into orders.
The simplification of the transaction process has increased customer experience dramatically. With all the capabilities available to us today, simplified processes and exceptional customer experience is expected from industry leaders.
"Customers demand simplification in the continuation of their digital transformation." - Craig Cieplinski
Customer success is at the heart of digital transformation
For Ingram Micro partners, success means continued customer renewals and the expansion of offerings.
To help partners—and, ultimately, the end user—achieve their business objectives, Cisco is always considering how best to enable its customers. The team at Cisco makes it a priority to assist partners in any way possible in order to simplify the digital transformation and improve customer experience.
At the end of the day, customer success is the leading initiative for both Cisco and Ingram Micro. Cisco’s efforts to simplify digital transformation benefits its partners and the partners of those partners.