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How SMBs Can Thrive in 2021

Together: The only way SMBs are going to thrive in 2021. Learn about SMB training and resources on B2B Tech Talk.

January 04, 2021

How SMBs Can Thrive in 2021
powered by Sounder

After surviving 2020, it’s time for SMB partners to grow and thrive in 2021. Fortunately, Ingram Micro offers numerous opportunities for SMBs to collaborate and learn from one another.

In episode 160, Keri spoke with Darren Gottesmann, the Executive Director of SMB Sales at Ingram Micro. The two discussed:

  • The investments Ingram Micro is making in training and resources for SMBs
  • How SMBs can better engage with the President’s Club
  • What 2021 is going to look like for the mid-sized market
  • Where technology is going in the next year


“We have the world’s attention. They need the technology that we provide. They need us to solve these issues, and we could do it together. And we certainly could do it by marketing better.” — Darren Gottesmann


Training and Resources for SMBs

Depending on the end user your business focuses on, Darren points out that Ingram Micro offers two SMB communities to choose from: the SMB Alliance and Trust X Alliance. Joining one of these communities provides small and medium businesses the resources they can’t find anywhere else.


Neighbors Helping Neighbors

For example, the SMB Alliance formed a subgroup called Neighbors Helping Neighbors in March 2020. Without this program created organically by the community, some businesses wouldn’t have been able to join us in 2021.

Through resources like Neighbors Helping Neighbors, SMBs are able to learn from each other and offer a hand to those partners in need.

Additionally, through communities like the SMB Alliance, business leaders can practice their trade, acquire new sales and marketing techniques, and find training opportunities that aren’t available elsewhere.


The President’s Club

Another resource available to Ingram Micro partners is the President’s Club. As Ingram Micro’s most successful program to date, the President’s Club is a training and engagement program.

Darren urges partners to consider becoming a President’s Club sponsor in order to engage and learn from the Ingram Micro salesforce. Not to mention, sponsors are able to keep their business solutions top of mind for the thousands of different vendor partners Ingram Micro represents.

For more information about becoming a sponsor, reach out to Darren at darren.gottesmann@ingrammicro.com.


The Fast Five

In addition to telling us all about the training and engagement resources that Ingram Micro provides SMBs in order to thrive, Darren answered five relevant rapid-fire questions.

Q: What are the biggest benefits for vendors in the President’s Club?

A: Staying top of mind for Ingram Micro and their resellers

Q: What was the most inspirational book you read this year?

A: By George: The Autobiography of George Foreman

Q: What’s your favorite show that you’ve binged during the lockdown?

A: I rewatch a lot of stuff, but Better Call Saul was one of them. I binge-read Lone Wolf and Cub, which is a comic book series that I like. Shark Tank for sure. I love seeing people pitch their ideas. And it's very inspirational to see—especially young people—  with their passion and the willingness to put themselves out there to get crushed by the judges. Or, in some cases, have great success.

Q: What’s been the biggest lesson you’ve learned personally or professionally in 2020?

A: I think it's around the word change. I think we need to remarket the word change and evolve it. We get scared of the word change because of what it represents in our minds. But I think we've all evolved and done things differently by necessity.

Q: In one word, where do you see technology going within the next year?

A: Home


Learn more about the SMB Alliance here. Learn more about Ingram Micro’s six Channel Chiefs who were honored by CRN here.