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Episode 23 | How IT providers can improve their sales game

December 12, 2019

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Most IT providers can admit that sales and marketing aren’t always our forte.
 
If we ever had the choice, we’d choose to discuss features over budget every time.
 
Alas, the sales and marketing bits are what make businesses grow. They are simply unavoidable.
 
That’s why it’s so helpful when a professional like Erick Simpson joins us on B2B Tech Talk. In this episode, guest host Logan Lyles of Sweet Fish Media catches up with Erick – the creator of the MSP Mastered™ methodology – at Ingram Micro’s ONE event.
The two discuss:
  • How to bring up budget with a potential buyer
  • The power in offering three options
  • The three different types of tech buyers
Follow us on Twitter @IngramTechSol #B2BTechTalk
 
Sponsored by Cisco and Ingram Micro Financial Solutions
 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
 
Extended show notes