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How Ingram Micro and Dell partner to benefit SMB customers

March 04, 2021

How Ingram Micro and Dell partner to benefit SMB customers
 
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In March 2020, there was a huge shift of people working from home, which meant more people stocking up on home office equipment.
 
The client solutions group which handles laptops and desktops at Dell saw a huge influx in demand, as the need for creative solutions became more evident as well.
 
In this episode of B2B Tech Talk, As The Gears Turn edition, Devaughn Bittle and Patrick Cash are joined by Cory Carroll, senior solutions sales specialist at Ingram Micro focusing on Dell, to talk about how Ingram Micro and Dell’s partnership benefits customers.
 
They also discussed:
  • How Ingram Micro and Dell work together to take care of their customers
  • How Ingram Micro and Dell help customers with financing
  • How Dell’s value program benefits SMBs
  • Where tech is going in the next year


How Ingram Micro and Dell work together to take care of their customers

In 2019 Dell had to overcome intel processor shortages, and then in 2020 they had to adapt to the COVID pandemic. Despite the challenges, Ingram Micro and Dell strove to impact their overall customer experience by partnering together to implement an imbedded resource to have more intentional conversations with customers.
 
Despite the pandemic, SMB partners grew 20% last year in Dell CSG within Ingram Micro, which shows the efforts Dell and Ingram Micro had with partners really allowed SMBs to come out on top.
 
Ingram Micro helped partners grow even during the pandemic by not only providing alternatives for stock, but also having conversations with partners to confirm the end user’s need, what to expect from partnering, what products are in stock that can ship quickly, etc.


How Ingram Micro and Dell help customers with financing

Ingram Micro and Dell are proud of our efforts to find every opportunity to help partners be competitive in the space and win deals. Last year Dell offered a new program called Competitive Funds, and the offer continues until the end of April 2021. This discount allows partners to mix and match in-stock Dell items through Ingram Micro. Dell also offers a substantial volume discount.
 
Ingram Micro has an amazing financial solutions team, which takes into consideration COVID and cashflow constraints end customers might have to make sure the customer has the financing solution that works best for them.


How Dell’s value program benefits SMBs

The Dell Technologies Partner Program metal tiers each have their own revenue and training requirements. Ingram Micro partners with Dell to progress Dell’s “Authorized” partners to “Gold” status, and then helps them eventually grow to “Platinum.”


Where tech is going in the next year

The pandemic showed that customers and employees can work from home. Specifically, it showed businesses that their people can be productive and efficient out of the office. Work from home will be a continued focus for Ingram Micro and Dell as they continue to discover creative ways to support mobility.