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How IBM Is Revolutionizing Modern Storage Infrastructure

IBM gives businesses the ability to do more with less. Learn more about their single hardware platform in this episode.

December 01, 2020

 
powered by Sounder
It’s estimated that only 2-3% of businesses think about storage.
 
That’s because in the past storage has just been a place where businesses dump data.
 
But the ability to store data in a way that is safe and allows businesses to retrieve it quickly is becoming more and more crucial for the future. 
 
In this episode of B2B Tech Talk, Keri Roberts catches up with Ric Halsaver, the North America Flash, Software Defined and Red Hat Storage channel sales leader at IBM, and Mark Miller, a technology consultant at Ingram Micro.
 
The three discuss:
 
  • How virtualization helps businesses manage massive amounts of data
  • How IBM’s single hardware platform allows businesses to get the most value out of their data
  • Security, storage management and the future of technology


The need for virtualization 

Both the need for and the functionality of data storage is evolving.
 
On average, data doubles every 12 months. Thus, virtualization plays a huge factor in managing increasing amounts of data. International Business Machines Corporation (IBM) has been on top of storage evolution; notably, they revolutionized the way that servers work by virtualizing them and giving businesses the ability to do more with less.
 
In terms of modernization, businesses need to start thinking about virtualizing their storage as a way to bring all of it under what is essentially a storage hypervisor that allows them to manage all of it from one place. This streamlining saves time, money and management capacity.


Modernizing storage management

In the past, organizations used multiple platforms for each type of data they had. As the variety of data needs increases, new platforms are created. That’s problematic because over time vendors have 8 or 9 different product families and managing them together becomes complicated.
 
Because of this explosion of data and the resulting storage sprawl, IBM created a single hardware platform, IBM Spectrum Virtualize for Public Cloud, that enables data on heterogeneous storage systems to be replicated or migrated between on-premises and IBM Cloud or Amazon Web Services.
 
The single software platform is brand new to the marketplace and revolutionizes storage as a whole. It acts as a single storage administrator that works in clouds and hybrid cloud environments to virtualize and manage storage under a single pane of glass. It breathes new life into existing infrastructure, allowing businesses to bring the most value out of their data.
 
It’s also important to note that density is a key point in storage. Companies can’t have unlimited everything; they have to figure out how to do more with less. The ability to manage disparate storage and bring density into the picture is key to modernization efforts, something IBM’s portfolio can do that other companies are not yet doing.


The future of technology

Digital transformation has been greatly accelerated by this global pandemic. And, because of an uncertain future, the ability of an organization to have a single platform and a single software platform takes some uncertainty out of where they’re headed and how to adapt.
 
There’s also been a revolution of as-a-service and utility models where businesses can lease and rent storage capacity. That will be greatly exacerbated in 2021, allowing businesses the flexibility they need to work their day-to-day operations while still supporting business growth.
 

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