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Everything you need to know about the gaming vertical

November 17, 2020

Everything you need to know about the gaming vertical
 
powered by Sounder

Gaming is bigger than Hollywood and sports—it’s the ultimate stay-at-home pastime of choice with a 32% increase in revenue in 2020.
 
Oh, and 43% of esports viewers say they appreciate brands that connect with them through gaming channels.
 
In this episode of B2B Tech Talk, host Keri Roberts interviews Steve Hitchcock, Channel Sales Manager, Gaming at Seagate Technology, about all things gaming—and why this is such an essential vertical.
 
They also talked about…
  • Ingram Micro adding companies from the gaming space as a new business unit
  • 3 types of storage for gamers
  • How to decide on ideal storage for your gaming rig
  • Tournaments, esports and branding
Plus, hear a special guest appearance from Stacy Gerke, Business Unit Marketing Manager, about how Ingram Micro is growing their gaming program.
 
“Gaming right now is probably the hottest at-home tech sector that you could find yourself wanting to get involved in when it comes to selling products.” — Steve Hitchcock
 

3 types of storage for gamers

The number of games being played has grown, which means so has the number of new pieces of hardware being bought.
 
Steve suggested knowing the difference between the 3 types of storage that gamers can choose.
  1. Hard Disk Drives (HDDs)
  2. Solid State Drives (SSDs)
  3. Solid State Hybrid Drives (SSHDs)
HDDs are the old-school original hard drives—the ones with the spinning platter inside. They’re fantastic because of their enormous capacities.
 
SSDs are small, lightweight and use less energy, making them ideal for laptops and desirable because they load games faster. SSHDs are just an HDD with some SSD on it.
 
Bottom line: A faster hard drive can increase your gaming experience in incredible ways. (Have you ever seen the art in a video game? Staggering detail with so much richness.)
 

3 components for choosing a storage device

Now, 90% of the time, you’ll be going with an SSD in a gaming rig. But there can be some nuance to it. 
  1. CPU. What sort of chip will you have—Intel or AMD? You should opt for one that works with the new Gen4 SSD technology.
  2. Motherboard. What connection type will it allow—NVMe or SATA? Go for the newer NVMe because it’s way faster.
  3. GPU. What type of graphics card will you have—NVIDIA or AMD? The latest and greatest NVIDIA 3090 can make use of the Gen4 SSD to provide all-around better visual effects.
To real gamers, the PC is the ultimate gaming platform.
 
Bottom line: Console gaming is approaching PC gamers in numbers, but the PC is still the traditional hardware of those who consider themselves “real” gamers.
 
Seagate provides both console storage solutions and internal storage solutions for PCs. In fact, more than 3 out of 4 storage solutions used on an Xbox or PlayStation are a Seagate product.
 

Where will technology be going in the next year?

Steve: The Gen4 NVMe SSDs are the secret sauce behind consoles and PC gaming rigs. Everything will upgrade to match.
 
Get in touch with Steve on LinkedIn, or if you’re a partner, reach out to Michael Ernst by email.