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Driving K-12 revenue by enabling engaging digital learning experiences

September 23, 2021

Driving K-12 revenue by enabling engaging digital learning experiences
powered by Sounder

The last two years have been challenging for both educators and students alike.
But help is on the way.
Investing in the right education technology can help create interactive, engaging and effective classroom experiences that are perfect for our hybrid learning world.
Shelby Skrhak welcomes three experts from Samsung to the show: Linda Braun, senior director of Sales - Public Sector, Mario DiAntonio, director of Solution Sales, and Tony Giaccio, senior director of Channel Sales. They talk about:
  • Trends in education technology
  • Research into pain points
  • What Samsung brings to the table
  • How the channel can capitalize on the K-12 market


For years, educators have been advocating for technology improvements to the classroom and campus. Over the last year, there has finally been some movement on that front.
“Implementation has been accelerated by national recovery efforts and funded through federal stimulus monies like the CARES Act and the American Rescue Plan,” Linda says.
The overarching goal has been to bridge the learning gap—and technology is seen as the best tool for improving student engagement.
Improving physical and digital security has also been an important consideration.


Samsung recently conducted research into the technology pain points of educators.
“What we found is actually staggering,” Linda says. “There are consistent needs which have not been solved, to any degree of confidence, for the better part of a few decades.”
Since long before the pandemic began, teachers have struggled with lesson plan delivery. Furthermore, students have often had difficulty hearing and seeing learning materials. The pandemic brought these issues to a boiling point.


Samsung’s goal is to build to the needs of the end user. Informed by this consultative research, Samsung was able to create the Samsung Ecosystem.
“It’s a simple, scalable, and secure environment that addresses campus needs and classroom delivery systems,” Mario says.
Traditional whiteboards and projectors just don’t cut it for our new learning paradigm. So, that’s where Samsung started.
According to Mario, the company offers educators an interactive whiteboard that “not only captures the attention of students inside the room, but can be used digitally to enhance the lesson being delivered synchronously and asynchronously across the internet.”
It’s easy to use for teachers. Plus, it can be centrally managed by the district or the school to push content and provide campus security in the event of an emergency.


There are three areas where Samsung helps its partners:
  1. Samsung does not take any direct business. They’re incentivized to drive business through the channel.
  2. Samsung is a majority owner of their own supply chain and inventory is rarely an issue.
  3. Samsung has structured programs and resources in place for partners.
To learn more, visit Samsung Education Technology.