What are the first things that come to mind when you hear the word “financing?”
Admit it. You likely think of companies that are struggling, broke, stretching every dollar to make ends meet. But what if all of your preconceived notions about financing were wrong? What if financing was the best thing to happen to your company?
On this episode of B2B Tech Talk, we chat with Aaron Lehman and Jaclyn Campbell from Ingram Micro, who both work with vendors in the financial solutions space.
What we talked about:
- Misconceptions around “financing”
- The discovery process of bringing a new customer on board
- Common hesitations around financing or leasing
- Stories about companies that have seen financing do great things for their business
- Where they see technology going in the next year
Misconceptions and Hesitations Around Financing
The biggest misconception around financing or leasing is that those options are only for the businesses that can’t afford it—for those that are broke or almost broke.
But nothing could be further from the truth. In fact, the opposite is true. Nearly every single one of the Fortune 500 companies offer some form of financing or leasing as a part of their business.
Think about it logically.
If you were starting a law firm, you’d need a lot to get started. Space, copiers, IT support, cybersecurity tools, and so much more. But there’s no need to burn through all of your startup capital to make those things happen.
Instead, put your capital to better use by hiring professionals to bring your company revenue or invest in marketing, and let a company like Ingram Micro help with financing those “as a service” pieces like technology and security.
The myths about financing are all over, but they’re simply not true.
The Discovery Process
What does the process of utilizing an “as a service” offering look like from somewhere like Ingram Micro?
It’s a 2-pronged solution.
First, they work in a top down approach with the executives in order to determine and understand the business’ goals. This helps to create a custom program.
Second, after that process is complete with the customer, they complete the process with the vendor sellers to determine the size and nature of consumption, payment desires, and so much more.
It’s a consultative first approach, which allows for a truly custom offering that works for both Ingram Micro as well as the customer.
Want to learn more about Ingram Micro’s financial services offerings? Listen to the entire episode, or contact us at firstname.lastname@example.org.