As supply chain issues continue, it can be difficult to find the audio and video solutions you need in stock.
One company, however, has managed to dodge many of these inventory challenges.
Shelby Skrhak speaks with
Phil Swift, director of Business Development at
Adesso, about:
- The history of Adesso
- Hybrid workforce equipment needs
- How Adesso is able to go to market so quickly
Adesso
Adesso was founded a little over 27 years ago. Initially, the company was solely a standard keyboard and mouse manufacturer. Gradually, production transitioned to specialty keyboards and mice, touchpads and roller balls, and in 2020, the company started producing webcams.
Hybrid workforce equipment needs
The abrupt shift to remote work meant that everyone was in desperate need of webcam technology. The same went for students who suddenly found themselves in a virtual classroom setting.
Webcam needs ranged from basic to complex.
For a student who only needed to display an image of themselves, a basic webcam would suffice. However, for teachers who needed something that could follow them from the chalkboard back to their desk, a more complex webcam would be required.
Whatever the ask, Adesso has been able to work with customers to deliver products that meet their specific needs.
Adesso has also developed webcam technology that doesn’t require a software interface to control things like contrast, brightness and zoom. You can now control those features directly from the top of the webcam.
And when other companies struggled to keep products on shelves, Adesso was able to produce products and go to market in under 60 days.
“We want to make sure that we have enough inventory for everybody who needs it,” Phil says. “Our capacity is pretty astounding when you look at how many webcams we can make in a very, very short period of time.”
Go-to-market strategy
So, how is Adesso able to deliver products to market so quickly?
In part, it has to do with the size of the product. Because webcams are smaller, they are easier to ship around the world. Adesso is able to use air freight, bypassing the ocean freight logjam that has occurred globally.
In addition, Adesso always aims to take a large stocking position on all of their products.
“We tend to stay with products that move very rapidly,” Phil says.
Ultimately, it all comes down to customer needs.
“We listen to our customers to see what they want and we try to bring it to market as quickly as we possibly can,” Phil says.
Email
Margaret Canty or
Phil Swift for more information.
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