Digital isn’t something we do anymore—it’s something we are.
There are 3 digital marketing tactics you can start using today that Michelle Becka
, Senior Manager of Content & Digital Marketing at Agency Ingram Micro
, says will help your business maintain market share.
She shares additional digital marketing insights in this episode, including:
"Good content is about what your reader, your visitor, your follower and your customer needs. It's so important when creating content to look at it from the perspective of the user." — Michelle Becka, Sr. Manager of Content & Digital Marketing
- The qualities that define strong content
- Why partners should seriously consider investing in digital marketing at this particular time
- What to look for in a digital marketing agency
- How marketing automation will continue improving customer experience
3 digital marketing tactics you can implement today
Even if you’re not ready to revamp your content marketing strategy, there are three simple things you can do to boost your results today.
- Focus on the long term
Digital is practically the only way we can connect with customers today. Take the time to build up long-term relationships with your customers via digital channels they prefer.
You may not be visiting your customers as much as you used to; however, you can still establish goodwill with them on digital platforms. Start engaging with your customers digitally, letting them know you’re still operating and relevant.
This way, once the world recovers, you’ll be top-of-mind for customers.
- Establish objectives for your campaign
Before you start reaching out to customers via digital media channels, make sure you have some business objectives and KPIs set.
Having a plan for your outreach will make it easier to dictate the tactics of your campaign. Plus, digital marketing is relatively easy to measure. Take advantage of the available analytic tools as you connect with customers.
- Be bold
Many businesses are taking advantage of digital marketing channels to connect with their audiences. Don’t let your efforts blend into the background.
Digital marketing makes it easy to try things out and pivot if they’re not working. Don’t be afraid to try something unconventional in order to stand out to your audience.
Overall, remember that an omnichannel presence is necessary for great customer experience. Use this time to try new platforms to reach new segments.
Then, when businesses start thriving again, you’ll be the first choice.
For more digital marketing insights, visit Imagine Next
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